Rich Cebada

Work & Leadership Experience

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Communications Planning Assistant at MediaCom

Apr 2016 – Present

•Assist in the development of media plans for national and local campaigns on the American Eagle Outfitters and Bombardier Recreational Products (BRP) accounts, also formerly on the AARP account

•Provide maintenance for a media plan once it has been implemented, oversee the launch process, and liaise with client and vendor as required

•Responsible for all media plan entry into database

•Coordinate with internal/external teams to ensure a seamless and successful campaign

•Use research tools to analyze media plans and understand target behaviors

•Compile and analyze post-analysis data and evaluate site proposals

•Execute various types of competitive analysis

•Create and maintain flowcharts and status documents

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Marketing Coordinator/Project Manager at Crain's New York Business

November 2015 - April 2016

• Generated custom content ideas to be sold to advertisers within the magazine using one-sheets

• Assisted in bringing in over $500,000 in revenue from custom sections and programs for advertisers

• Managed the content creation process from idea to proofing to invoice processing

• Created pitches from RFP’s for events, custom blogs, roundtables, and research whitepapers to be sold to          advertising partners

• Researched the problems and pain points of Latino business owners in order to create a Latin market                  business resource guide

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Communications Intern at SUNY Oneonta

January 2015 - present

• Conducted research to determine the composition of the college’s audiences within social media platforms          and to understand student perceptions to create a main brand identity

• Planned and implemented Instagram, Twitter and Facebook content which aligned with the college’s                    communications goals

• Strategized goals and new projects with the staff of the office of communications

• Generated content for press releases

• Created a report to identify the brand positioning for the college that will be used in the college's strategic            plan

 

Marketing Intern at Kid Genius LLC

September 2014 - December 2014

•Assist with outreach to communities that review Android applications, outreach would include speaking with       forum administrators and posting in forums about application beta testing 

•Communicate with application beta testers for feedback on the effectiveness of the application 

•Researched Angel Investors that would be willing to fund Kickstarter companies in the tech community 

•Manage the company Twitter and Instagram accounts

 

Marketing Intern at Sneak Attack Media

May 2013- July 2013

•Assisted in the compilation of market penetration data for client reports 

•Researched social topics and independent artists to identify industry trends 

•Assisted in social media consulting of three accounts that led to the implementation of new ideas to                     promote audience growth 

•Assisted Project and Social Media Managers as required

 

Guest Lecturer at SUNY Oneonta

January 2014 - present

• Provided lecture for Understanding Mass Communications Class on the penetration of Latino Culture in                American Television

• Provided a lecture for SUNY Oneonta's Gender and Sexuality Resource Center on Masculinity in Advertising

• Facilitated an Officer Transition meeting for members of Greek Organizations

• Created workshop for Fraternity Recruiment

• Lectured on the uses of personal and social media

• Conducted workshop on creating a personal brand for Harvey Delaney Leadership Institute